Outstanding HR Team
Commercial Bank International
Outstanding Community Initiative
Bombay Palace Restaurant
Outstanding Personal Achievement
co-founder of Concert Live
If you are a young business without much marketing spend, then entering awards can be a cost-effective way of generating positive marketing and PR, because you’re thrown into the spotlight. It also offers a seal of approval.
Potential customers can look at that and think "I’m happy to do business with this company because they have that recognition."
Experience has shown that an award gives massive credence to our business, particularly when talking to new customers and vendors that have not dealt directly with us in the past. With existing partners, it reinforces the fact they have made the right choice to work with us.
If I equated the benefits of winning an award to other forms of channel marketing, we would probably have to spend tens of thousands of pounds to get similar levels of impact.